Direct Sales, MLM, Multi-Level Marketing.
InBloom Fact: According to the Direct Selling Association census, 81.8% of direct sales reps in the US are female and the remaining 18.2% are male. A large percentage of direct sellers are within the ages of 30 to 46, which accounts for 37.1% of sales consultants in the country.
81% Y’all! Wow!
Many of us have been approached by a girlfriend asking us, “have you heard of DoTerra?” And to be honest she wasn’t the only one who has. Direct Sales, or MLM gets a lot of eye rolls especially in a saturated industry of direct sales companies. Today, I want you to look at this in another light.
Years ago, in 2010, when I was working full time and my passion was part-time, I dabbled in the Direct Sales market selling Gold Canyon Candles. I did well, my upline was supportive and I made decent #sidehustle cash. It was fun, I met a lot of women but my flame fizzled for this market. From this, I learned that I had the power to sell, engage, and share product knowledge with others around me.
In 2012, I made my first bracelet, and began to make my own jewelry. I had the confidence to sell since I learned tips and tricks of direct selling and began hosting trunk shows and pop-ups to sell my own product line to others.
Then, in 2014, I was introduced to DoTerra. I began selling DoTerra Essential Oils, to compliment my #infusible bracelets I was selling as apart of my part-time passion, Ronnie M. Again, signed up, got the kit, and that fizzled away. I learned from this experience that everything can compliment one another. The importance of Community and Brand awareness with Holistic Healing and tying in Passion of my brand.
You see, selling through direct sales taught me confidence to share my brand, and even though I was not ready in 2012 to launch my personal brand, Ronnie M full-time, I gained momentum through direct sales TO ACTUALLY do what I loved doing most.
Direct Sales is many women’s beginning. It’s the start, the launch, the flying with a co-pilot that many women need before actually launching something of their very own. Direct Sales gives so many #stayathomemoms the opportunity to soar!