Arsalan Nasir & Summaiya Jilani
Denim as a fabric was invented with the intention of durability and longevity. With the recent trend of fast fashion, short term use of textile products has had a shockingly adverse impact on the environment. The short term “wear” and “discard” consumption of jeans nowadays negates the idea of what it originally intended to achieve: long term usage. All in all, producing a single pair of jeans requires an immense amount of water, cotton and energy which results in creating vast amount of pollution and dries up the natural resources of our planet. Fast fashion also changes an important tenet of eastern culture. Consumption has replaced an essentially eastern household practice: the hand me down tradition which succeeded in reclaiming clothes in its own way. A pair of jeans was not disposable but long lasting; it was collectively owned item carried down from brother to brother, sister to sister.
To counter these rising concerns regarding sustainability of wearable textiles, design intervention and value addition can pose as solutions. This project is an ongoing attempt to not only address the problems of sustainability through creative pedagogy but also to bring forth modern teaching/learning approaches. As a small scale project, the primary aim of “Purani Jeans” is to introduce new ways of thinking and doing for existing future designers.
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